Events Calendar - Chamber Of Commerce

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Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: - Learn the fastest ways to grow your online brand - How to continually reach new market segments - Create a competitive advantage through social marketing - Learn creative ways to leverage social media platforms to build online influence About the Speaker: David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), a consulting and marketing firm with a proven track record of producing results. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation. The SBDC hosted by Long Beach City College The Small Business Development Center (SBDC) has been hosted by Long Beach City College since 2006 and has helped thousands of area business owners increase their sales, obtain loans, streamline operations, utilize new technologies, expand into new markets, and position themselves for long-term growth. We are apart of the Los Angeles Regional SBDC Network, which assists small business owners throughout the Los Angeles, Santa Barbara and Ventura Counties. Our experienced SBDC team is comprised of former entrepreneurs, bankers, product managers, technology experts, and business professionals dedicated to helping you grow your business. Contact us at (562) 938-5100 or go to longbeachsbdc.org/services/we-can-help/ to schedule your appointment. ... read more

Bring your lunch and join us virtually for Good Afternoon Long Beach! Featured Speaker: ... read more

We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that?s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: ? How to clarify Social Media marketing goals. ? How to structure your messaging to reach your ideal target market. ? Which social media platform(s) to be on. ? How to authentically connect with your audience so they like and trust you. ? How to schedule posts on various platforms. ? Where to find great content that will engage your audience and encourage sharing. ? Discover a powerful tool to immediately get engagement without spending a dime. Instructor and business advisor, Deborah Deras, has a Bachelor?s in Marketing and a Master?s in Education, with over 16 years? experience as an entrepreneur. She works with clients to help them identify their target market and create a social media strategy, set up platforms, identify keywords using Google keyword planner. ... read more

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We will cover actions you can take to optimize your LinkedIn profile, increase your network, and leverage LinkedIn to grow your career. ... read more

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to develop strategic partnerships, event marketing, business operations, recruiting, franchising, the meaning of life and more. ... read more

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to clarify social media marketing goals, how to structure your messaging, which social media platforms to be on, how to schedule posts on various platforms, where to find great content, and more. ... read more

Will you be forgiven? Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: · PPP Purpose, overview and terms · The 60/40 Rule · Definitions of Payroll Costs · Definitions of Non Payroll Costs · Covered periods for funding expenses · How to calculate Payroll Costs and FTE reductions · What to do if Employees refuse to come back to work. · How to complete the forgiveness calculation · Documentation for forgiveness · Tax issues related to forgiveness ... read more

Gain The Resilience Advantage Plan Now to Prepare ? Respond ? Recover We?re seeing the severe economic disruption caused by the COVID-19 pandemic. Imagine how much worse it could be if a major earthquake hit California?s urban areas. The human toll in terms of deaths and injuries could be staggering. Collapsed buildings and infrastructure could take years ? even decades ? to fully replace. Much of our housing could be destroyed. Many businesses would likely never reopen. Avoiding this terrible scenario is the purpose of The Resilience Advantage webinar series. A coalition of leading business organizations is now in its fourth year of providing educational programming to assist business and community leaders prepare for natural disasters. These webinars will bring you informative conversations with leading experts in many disciplines on relevant and timely topics, emerging issues and concerns in communication, developments in the profession, our community, and more. Our programs will help overcome the myths and inertia that have in too many cases held back adoption of resilience techniques. We?ll show you the facts. We?ll bring you up to date on how you can protect your business, buildings, investment, employees and future from potential devastation. Join us for these important conversations about protecting California?s economy and quality of life! ... read more

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to develop strategic partnerships, event marketing, business operations, recruiting, franchising, the meaning of life and more. ... read more

The Rent Relief Conversation: Productive ways tenants and landlords can work together for a beneficial outcome Thursday, November 12, 2020 11am to 12:30pm Difficult conversations are?well?difficult! Especially when it feels like we are sure to get a ?NO!? Never before has it been so necessary to have not only difficult conversations but have them in a manner that produces a beneficial outcome for all parties. Rent is one of the largest expenses for a business and paying rent when the revenue streams are dried up can become insurmountable. ... read more

Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your cash. You will learn: -What to look for when you are reviewing a Profit & Loss Statement or Balance Sheet. -How to understand how much cash is in the business and how to effectively manage your cash for any large expenses you may have coming in the future. -How to determine the value of your business, if you?re considering selling it. If you have them available, we encourage you to bring out the Profit Loss Statements and a Balance Sheet from your business so you can use these documents to make this workshop more valuable as you use your own data to understand these concepts. ... read more