LEARN HOW TO: ESTABLISH EFFECTIVE BRANDING ONLINE website optimization ? establishing your brand identity localization of content and translation tools search engine optimization strategies DEVELOP HIGH IMPACT INTERNET ADVERTISING STRATEGIES develop a Google Ad-Word campaign create an effective blog(s) participate in virtual events- webinars, trade fairs, other evaluate and measure results IDENTIFY KEY INTERNET RESEARCH TOOLS finding buyers, agents, importers- developing trade contacts identifying best markets and new opportunities effective competitive benchmarking strategies effective competitive benchmarking strategies